Learn These 7 Genius Marketing Strategies from Taylor Swift’s Eras Tour

Do you know Taylor Swift’s Eras Tour made it to 5 billion dollars only because she worked hard on these 7 genius marketing strategies she followed and you should do it too!

But here’s a thought! Have you ever tried to book a concert ticket online and the tickets got sold within just a few minutes? And you are just there looking hopelessly, losing your chance in the ticket war.

It’s quite relatable for the people who are pop music fans and dream of attending the concerts of their favorite megastar.

Such a singer is Taylor Swift. She has been everyone’s favorite for the past two decades and yet always outshines others, the girl made it happen despite being a singer for decades.

It’s high time to unleash the Marketing Plan of Taylor Swift’s Eras Tour!

You know despite the invincible changes occurring in the culture and industry, she can still make her fans stick to her and make her tours the most successful.

The continuous success of all the tours has never been possible without smart marketing tactics and a continual feedback system.

All the content taken to the table engages the fans ,and resonates with recent trends. They have a tremendous marketing team and no wonder why Swift’s era made it to 5 billion dollars!

There’s a lot to learn from the marketing team of Taylor Swift, the way they’ve been leveraging the singer’s fame and aura is just phenomenal.

Let’s talk about Taylor Swift’s Eras Tour Marketing Tactics.

An exemplary brand evolution was achieved by applying genius marketing tactics and we couldn’t be more proud, I mean it’s her decades of experience we’re talking about.

Taylor Swift always has something new and captivating for the fans which made her a brand. Not to mention, Eras Tour is the highest-grossing tour of Taylor Swift till now.

Swift has about 49 platinum records and is given credit for boosting the US economy in the recession phase because of her record-breaking sales of the Eras tour. Each show contributed to more than $300 million, which was a huge milestone from just 22 concerts.

Behind the success of the Eras tour are some effective and genius marketing tactics Taylor implements, a few of which are discussed below:

1- Social Media Engagements

As you already know, people spend most of their time scrolling social media apps. So Taylor Swift’s marketing team ensures to establish a visible presence on different social media platforms, sharing about her updates and interactions with fans. She has a fan following of around 273 million on her Instagram account.

The social media presence played a huge role in the success of the Eras tour. These engagements made the Eras tour achieve a milestone of over 1 billion sales.

2- Offering Unique Items

 There were some exclusive items, including sweatshirts, hoodies, accessories, and phone cases which were only available for Swifties at the Eras tour concerts which were all sold and made the fans feel appreciated.

Celebrities knows their fans are not tech savvy and they made sure to take full advantage of that. Most of her die hard fans are Millennials and Gen Z. Even though Taylor is currently 33 years old but she advertised her business according to her target audience.

Talk about a real connection with their ideal celebrity. Genius Taylor!

3- Dropping hints about upcoming events

Taylor Swift’s team keeps dropping some clues about the hidden surprises through different platforms.

Before a tour, different messages are conveyed through the official websites to keep the fans engaged and look forward to what’s coming next. Although it’s one of the oldest marketing strategies to keep the fans hooked this still works effectively.

These are often about the stage designs and tour venues. The engagements go 10x when the curiosity of people rises.

4- Captivating Stage Presence

Taylor Swift’s aura and stage presence at Eras Tour is what sets her apart from other musicians. Secondly, all of her performances are based on what she connected with during her and her fan’s childhood.

The marketing strategy also includes a visual feast for the audience. The bright lights and meticulous design of the stages create an everlasting experience.

Her marketing team made sure that the fans remained engaged by highlighting behind-the-scenes stuff and making them feel more nostalgic by bringing old snippets from previous albums.

5- Data Analytics and Feedback

Taylor Swift always listens to her swifties and adds on more tour dates due to high demand on Ticketmaster as over 2.4 million tickets were booked on a single day.

According to Forbes analytics, she has 45% of millennial fans while 21% are from GenZ and 23% are baby boomers. Taylor has millions of fans all across the world and the data-driven approach of her team makes sure never to disappoint them.

Swifties are never made unheard and whatever they write on social media is being fixed by the team.

6- The Right Partnerships/Collaborations

It’s always a good idea to team up with new brands and garner additional marketing support. Taylor Swift reached new heights of fame when she worked for the Disney movie “Hannah Montana” making her a global star.

The best thing is, that Taylor just promoted her Eras Tour concert film tickets at the NFL and it was broadcast everywhere. All of the A-list celebrities stood and cheered for her.

This week ESPN and NBC showed her Era Tour free promos and of course, you’re thinking right. It gives a visibility boost to her ticket and film. Taylor Swift’s Eras Tour film is releasing on 13th October.

Just like Rihanna did at the Super Bowl LVII Halftime Show.

It was her first ever live performance in 5 years and what she did do? She advertised her billion-dollar cosmetic brand “Fenty Beauty” at the start of her performance. Believe it or not, it was the wildest marketing tactic we had ever seen, her performance attracted 121.017 million viewers at that time. Can you believe this?

These celebs are themselves a brand and these devilish and genius marketing strategies really shocked us.

7 – Genuine Personalised Fan Meet and Greets

One of the most influential aspects of Taylor Swift’s marketing strategy is her connection with her fans. Before the Eras tour, Taylor’s team organized some pre-meet-ups and surprise gatherings which created a sense of ownership and acknowledgment among her fans. This personalized engagement made the fans feel inclined toward the upcoming tour.

In conclusion, the marketing success of Eras Tour is a blend of captivating visuals, strategic collaboration, and leveraging user-generated content.

Moreover, the data-driven decision-making of the marketing team provides aspiring marketers with an insightful outlook on branding.